Companies these days know how important it is to leverage the power of the crowd. Fabletics is an example of one such successful company. The power of the crowd refers to the concept of the law of social proof. In today’s world, people look online for reviews before they buy something. For example, they might look at Yelp before they visit a restaurant. The truth is, that companies who recognize this and tap into this crowd power will be more successful. Fabletics has grown more than two hundred percent since it was first launched. The head of marketing at Fabletics says that the reason they have experienced such tremendous growth is simply because they tapped into the power of user reviews. The more positive reviews there are out there, the more people will trust the company. This will lead to more purchases and increased customer loyalty.
Why are reviews so important? Well, a study showed that people actually trust reviews as much as a recommendation from someone they know. In fact, eighty four percent of people who participated in the survey said so. In fact, fifty percent of customers said that they read reviews online regularly, or at least once a month. This means that people are constantly looking for online reviews before they buy something. So a company that has good online reviews will increase sales. A lot more brands are realizing the power of the crowd these days. In fact, more than three quarters of brands say that they are leveraging online reviews on their websites or other places online. Fabletics is the prime example of a company that managed to leverage the power of the crowd to achieve a huge growth rate.
It does not just have to do with increased trust, which leads to a higher conversion rate when it comes to sales. The truth is, the more positive reviews you have, the higher you will rank in the search engines. This is an established fact. When Google sees that you are trustworthy and popular, they will think you are the best fit for their search results. Thsu, you will get more exposure online and more customers.
Kate Hudson is a well known actor who is heavily involved in Fabletics. She endorsed the company and has been active in management from the very beginning. In fact, it was with her guidance and advice that they managed to grow so quickly.
Born in 1988, Julia Jackson was born in San Francisco, California to Barbara Banke and Jess Jackson. The family lived for raising their children in the wine making business. The family is well known and carries a large assortment of wines from 4 different continents. Because her family was well known in the industry, Julia knew that her passion would be what drove her to carry on the family name.
Once Julia graduated from high school, she went on to college at Scripps College and graduated with her bachelors before she went on to carry a course from Stanford Graduate School of Business where she took classes in general management. Once she completed these courses, she went to France to further her education. She went forth to earn new techniques that she could use to bring in higher sales and distribute further than before. She went on to work closely with the wineries in France that her family owned while there.
While Julia spent time in France, she went to the small French town to learn a more advanced technique of wine making from Champagne, France. She worked hard to keep interest within the wine making business and used this with her knowledge to bring a new look and style to her family business. These changes have contributed to reaching a much wider base than previously reached.
The Jackson Family Wineries has a number of vineyards throughout 4 continents from North America to South Africa. In Sonoma County, the winery here produces some of the best wines out there. One of those brands that they produce in Sonoma Valley is Anakota. This wine carries a history that runs to the core of Sonoma Valley.
Jackson Family Wines started out humbly in Lake County, California. It became a very important player in California where it then went on to expand into Australia and then further. In the most recent months, Jackson Family Wines has moved onto open a vineyard in Oregon.
Paul Mampilly is an investor and former hedge fund manager who was a Wall Street veteran but changed to a research and investment analyst. Mr. Paul left Wall Street claiming it was not helping everyone but only the elite class people. Paul wanted to spend more time with his family.
Paul Mampilly graduated from Fordham University and in 1991, he started his career as an assistant portfolio manager at Bankers Trust on Wall Street. Later, Paul moved to Deutsche Bank and ING where he worked at better executive positions. Paul has since worked as an investor of multi-billion dollar companies.
Paul Mampilly was asked to take part in an investment competition set by Templeton Foundation with a start-up fund of $ 50 million. The competition occurred during the 2008 and2009 financial crisis. Despite the crisis, Paul won by increasing the investment to $ 88 million. Paul then founded the popular newsletter, Profits Unlimited, that explains to American citizens on how to invest their money. He also owns other newsletters like Extreme Fortunes and True Momentum trading services.
His newsletters mainly discuss stocks explained broadly in all his three trading services. Paul researches about the stocks before posting for about 30 to 40 hours. His daily routine involves watching markets globally and tracking stocks using a portfolio tracker. To stay updated, Paul frequently uses LinkedIn. Mampilly releases news that is easy to understand by using charts and explains how an individual stock could be of help by focusing on the significant trends.
Internet of Things, Mega and millennial mega trends are the trends Paul uses to make recommendations. He is productive because he puts his client’s needs first and stays consistent in his daily routines.
Kinetics Asset Management firm worth $ 6 billion appointed Paul Mampilly to take control of their hedge fund in 2006. The company’s worth grew to $ 25 billion averaging 26 % annual returns. The company was branded “World’s Best” hedge funds by Barron’s. Paul is passionate about helping people and recommends entrepreneurs to focus on technology.
Technology is becoming more advanced and complex by the day, but so are hackers. The number and degree of cyber security attacks are increasing significantly with the latest large scale ransomware attack affecting over 300,000 computers in over 150 countries. The damage that these attacks cause is estimated to be over 400 billion dollars worth. Whether it’s for your company, or for individual use, everyone needs to start thinking of their personal cyber security.
Cyber attacks include anything that was ever on your computer or is on your computer now that can be taken or tampered with. Some attacks could include identity theft, deletion or corruption of data, theft of intellectual property, or stolen money. Unless you look into your own personal cyber security you’re not safe, nobody is safe from it, not you, me, a big corporation, or potentially even politicians. In May 2017 the President of the United States signed an executive order to increase focus on the country’s cyber security needs.
With all these cyber attacks happening now is the best time to protect your own personal cyber security (https://www.facebook.com/rubicainc/). One of the most efficient companies out there right now protecting individuals from cyber attacks is Rubica. Although only founded in 2016, the company has over a decade of experience before splitting from a cyber consulting company to create Rubica. Not only do they have an algorithm that screens for security threats, but also have skilled experts, hired from the NSA, Navy, and Scottland Yard, who monitor and protect computers from cyber attacks.
Rubica is an app that can be downloaded to any smartphone, tablet, or computer and then their cyber ops team takes care of all your personal cyber security needs from there (YahooFinance). There’s no need for manuals or anything additional to worry about. Once you download the app Rubica’s cyber ops team works out every issue in the background, only alerting you if an action is needed.
As someone who’s computer was corrupted by cyber attacks, I suggest you look into cyber security right away. With technology increasing, we should all increase our protection as well.
Located in Costa Mesa, California, Orange Coast College is one of the nations largest community colleges. The school began holding classes in 1948 and currently offers two year associates degrees and certificates of achievement. They enroll more than 25,000 students every semester, and they lead other local community colleges in the number of students they send on to four year universities.
Located on a 164-acre campus, Orange Coast College is accredited by the Western Association of Schools and Colleges and is part of the Coast Community College District, which is made up of three community colleges total. The school has a wide array of sporting activities available to its students, including baseball, basketball, crew, cross country, tennis, and women’s beach volleyball, to name a few. Orange Coast College also opened a new library in the past decade, built an on-campus Starbucks, and remodeled their student center.
In addition to their athletics and academics, Orange Coast College is gaining some notice around this time of year due to a rare flower located in their administration building that only blooms once every 3-5 years and is nicknamed the ‘corpse flower’ due to its smelly nature. The flower is over 5 feet tall and weighs almost 30 pounds- some of these plants can grow to weigh up to 200 pounds!
The ‘corpse flower‘ originates from the island of Sumatra and is an endangered plant. When it opens, it has bright magenta petals and typically happens in the evening. At Orange Coast College, once the plant blooms, it can be observed until 6 pm. Because of the smell, however, the horticulture department at Orange Coast College is offering views to the public via webcam on their website. This specific plant is being called “Little Dougie”, and its predecessor, “Little John”, was visited by over 1,000 people. The school is encouraging the visiting public to make a $3 donation to the horticulture department when visiting the plant.