Fabletics Uses the Power of the Crowd to Increase Growth

Companies these days know how important it is to leverage the power of the crowd. Fabletics is an example of one such successful company. The power of the crowd refers to the concept of the law of social proof. In today’s world, people look online for reviews before they buy something. For example, they might look at Yelp before they visit a restaurant. The truth is, that companies who recognize this and tap into this crowd power will be more successful. Fabletics has grown more than two hundred percent since it was first launched. The head of marketing at Fabletics says that the reason they have experienced such tremendous growth is simply because they tapped into the power of user reviews. The more positive reviews there are out there, the more people will trust the company. This will lead to more purchases and increased customer loyalty.

 

Why are reviews so important? Well, a study showed that people actually trust reviews as much as a recommendation from someone they know. In fact, eighty four percent of people who participated in the survey said so. In fact, fifty percent of customers said that they read reviews online regularly, or at least once a month. This means that people are constantly looking for online reviews before they buy something. So a company that has good online reviews will increase sales. A lot more brands are realizing the power of the crowd these days. In fact, more than three quarters of brands say that they are leveraging online reviews on their websites or other places online. Fabletics is the prime example of a company that managed to leverage the power of the crowd to achieve a huge growth rate.

 

 

It does not just have to do with increased trust, which leads to a higher conversion rate when it comes to sales. The truth is, the more positive reviews you have, the higher you will rank in the search engines. This is an established fact. When Google sees that you are trustworthy and popular, they will think you are the best fit for their search results. Thsu, you will get more exposure online and more customers.

 

Kate Hudson is a well known actor who is heavily involved in Fabletics. She endorsed the company and has been active in management from the very beginning. In fact, it was with her guidance and advice that they managed to grow so quickly.