Fabletics Uses the Power of the Crowd to Increase Growth

Companies these days know how important it is to leverage the power of the crowd. Fabletics is an example of one such successful company. The power of the crowd refers to the concept of the law of social proof. In today’s world, people look online for reviews before they buy something. For example, they might look at Yelp before they visit a restaurant. The truth is, that companies who recognize this and tap into this crowd power will be more successful. Fabletics has grown more than two hundred percent since it was first launched. The head of marketing at Fabletics says that the reason they have experienced such tremendous growth is simply because they tapped into the power of user reviews. The more positive reviews there are out there, the more people will trust the company. This will lead to more purchases and increased customer loyalty.

 

Why are reviews so important? Well, a study showed that people actually trust reviews as much as a recommendation from someone they know. In fact, eighty four percent of people who participated in the survey said so. In fact, fifty percent of customers said that they read reviews online regularly, or at least once a month. This means that people are constantly looking for online reviews before they buy something. So a company that has good online reviews will increase sales. A lot more brands are realizing the power of the crowd these days. In fact, more than three quarters of brands say that they are leveraging online reviews on their websites or other places online. Fabletics is the prime example of a company that managed to leverage the power of the crowd to achieve a huge growth rate.

 

 

It does not just have to do with increased trust, which leads to a higher conversion rate when it comes to sales. The truth is, the more positive reviews you have, the higher you will rank in the search engines. This is an established fact. When Google sees that you are trustworthy and popular, they will think you are the best fit for their search results. Thsu, you will get more exposure online and more customers.

 

Kate Hudson is a well known actor who is heavily involved in Fabletics. She endorsed the company and has been active in management from the very beginning. In fact, it was with her guidance and advice that they managed to grow so quickly.

Women Benefit from Fabletics

Fabletics created a brand that is able to suit the needs of women no matter what their style is, how much time they have or even what their budget looks like. The company wants to be able to cater to all women and wants to show them that they don’t have to spend a huge amount of money just to be able to get what they need from the workouts that they are having. In fact, they can do all of this while they look great. They can also do what they need to so that they can make sure that they are as confident as possible with the looks that the company has.

 

Fabletics created a reverse showroom. Women are encouraged to take the style quiz. The quiz is amazing in that it helps them find out what their athletic style is and what will work with their different activities that they are able to do. The quiz also helps them find the outfits that will work just perfect for them. The best part about the style quiz is that women are also able to get more out of the options that they have because the stylists choose outfits that are going to work out for them. The outfits are based on the style quiz and what they are able to get out of it.

 

For most people who are getting what they can out of the Fabletics brand, everything pays off. They are able to get more out of the options that they have because of the reverse showroom and because they are able to get sent items that they need. Everyone should consider taking the style quiz even if they think that they are not going to buy the outfits. It gives you a chance to see which ones will work great for you.

 

Both A Foodie Stays Fit and The Krazy Coupon Lady took the style quizzes. They were both interested in the options that Fabletics had and that prompted them to create a review that wasn’t sponsored by the company. They did this so that they could share their own opinions and not have to worry about what the company wanted them to say. It allowed them the chance to do more with the options that they had and to be able to get more out of the things that they were doing with the company.