In a modern time when trends change and fashion collections quickly fizzle, Kate Hudson’s activewear line Fabletics has dominated. Hudson just opened six brick and mortar stores to coincide with the e-commerce site established back in 2013. Her dream was for clients to have the ability to see, and touch, and feel her product. She gushed just speaking about it. On a memorable encounter with fans:
Kate Hudson remains down to earth and connected to her fans, this fuels the creation of the Fabletics brand. She speaks directly to her fans on airplanes, in grocery stores, and just about any other environment she has the opportunity to trade thoughts and ideas. She gets a lot of inspiration this way! She says she “enjoys giving back to the girls and trusts that they dig it.”
Usually, when a woman walks into a retail store she is pressured into buying on the spot. This is a huge turn-off for modern consumers. Fabletics switched the traditional retail model by making the retail locations another part of the overall brand experience. Women are free to shop around and purchase at home if they like. It’s because of this reverse-showroom strategy that Fabletics remains on top. They experienced growth in excess of %200 in their first year and have proven themselves to be major competitors for big-timers like Amazon. Other retailers are quickly following their lead.
The brand journey is improved by crowdsourcing and engaging customers in personal shopping. Fabletics employs a fun style survey for each new member that creates a personal style profile. Having a personalized style profile is just like having a personal shopper! They even send you hand-picked outfits according to your taste at the beginning of each month.
When asked about how she stays motivated for fitness and what the meaning of the Fabletics brand is, she said, “when I feel strong I feel strong; mentally and physically. Fabletics is about altering your routines and simply wanting to be more active in your life in whatever capacity that is.”
Fabletics remains about comfort and convenience. When asked about the best way to wear workout gear outside the gym, Kate said she’s wearing it! Girls can wear the tops with jeans or wear the leggings with big sweaters when it gets cold. Fabletics is versatile and new designs come out to accommodate changing trends in autumn, winter, spring, and summer. All year-round, Kate’s got you covered!
Companies these days know how important it is to leverage the power of the crowd. Fabletics is an example of one such successful company. The power of the crowd refers to the concept of the law of social proof. In today’s world, people look online for reviews before they buy something. For example, they might look at Yelp before they visit a restaurant. The truth is, that companies who recognize this and tap into this crowd power will be more successful. Fabletics has grown more than two hundred percent since it was first launched. The head of marketing at Fabletics says that the reason they have experienced such tremendous growth is simply because they tapped into the power of user reviews. The more positive reviews there are out there, the more people will trust the company. This will lead to more purchases and increased customer loyalty.
Why are reviews so important? Well, a study showed that people actually trust reviews as much as a recommendation from someone they know. In fact, eighty four percent of people who participated in the survey said so. In fact, fifty percent of customers said that they read reviews online regularly, or at least once a month. This means that people are constantly looking for online reviews before they buy something. So a company that has good online reviews will increase sales. A lot more brands are realizing the power of the crowd these days. In fact, more than three quarters of brands say that they are leveraging online reviews on their websites or other places online. Fabletics is the prime example of a company that managed to leverage the power of the crowd to achieve a huge growth rate.
It does not just have to do with increased trust, which leads to a higher conversion rate when it comes to sales. The truth is, the more positive reviews you have, the higher you will rank in the search engines. This is an established fact. When Google sees that you are trustworthy and popular, they will think you are the best fit for their search results. Thsu, you will get more exposure online and more customers.
Kate Hudson is a well known actor who is heavily involved in Fabletics. She endorsed the company and has been active in management from the very beginning. In fact, it was with her guidance and advice that they managed to grow so quickly.
Fabletics created a brand that is able to suit the needs of women no matter what their style is, how much time they have or even what their budget looks like. The company wants to be able to cater to all women and wants to show them that they don’t have to spend a huge amount of money just to be able to get what they need from the workouts that they are having. In fact, they can do all of this while they look great. They can also do what they need to so that they can make sure that they are as confident as possible with the looks that the company has.
Fabletics created a reverse showroom. Women are encouraged to take the style quiz. The quiz is amazing in that it helps them find out what their athletic style is and what will work with their different activities that they are able to do. The quiz also helps them find the outfits that will work just perfect for them. The best part about the style quiz is that women are also able to get more out of the options that they have because the stylists choose outfits that are going to work out for them. The outfits are based on the style quiz and what they are able to get out of it.
For most people who are getting what they can out of the Fabletics brand, everything pays off. They are able to get more out of the options that they have because of the reverse showroom and because they are able to get sent items that they need. Everyone should consider taking the style quiz even if they think that they are not going to buy the outfits. It gives you a chance to see which ones will work great for you.
Both A Foodie Stays Fit and The Krazy Coupon Lady took the style quizzes. They were both interested in the options that Fabletics had and that prompted them to create a review that wasn’t sponsored by the company. They did this so that they could share their own opinions and not have to worry about what the company wanted them to say. It allowed them the chance to do more with the options that they had and to be able to get more out of the things that they were doing with the company.